Dan Ward


Software Asset Management (SAM) and Commercial specialist with a proven track record of negotiating and implementing high value bespoke multi-year solutions for FTSE100 clients  that focus on reducing risks and managing costs. 

Possessing deep commercial and technical subject matter expertise of Tier 1 software vendor’s licensing models enabling cost reduction strategies which has been leveraged in the following key scenarios of; Vendor audit, Strategy road-mapping, Unlimited Licence Agreements/Enterprise Licence Agreements negotiation exit management and Delivery of strategic savings programmes through licence and estate optimisation.

Specialist areas include: Software Asset Management solution design and implementation, licence re-baselining and contract negotiation, licence optimisation, dispute resolution, vendor audits, shaping complex managed service offerings and integrating managed service solutions.

Partner with us

Working alongside you to help fulfil your procurement and commercial requirements

Dennis Stanley
Managing Partner
+44 (0) 7812 192 754